Social Indicators of Trust is an explainer video I made for PERITIA and The French National Centre for Scientific Research. Their aim is to investigate the public trust in expertise and to reveal the obstacles & benefits of an epistemological approach towards science and decision makers.
The usual epistemology videos show a person reading a paper, and the client wanted something different, more cinematic. So based on a set of a ideas I had full creative freedom to craft a concept for a 2 minute animation.
The visuals needed to be abstract in form but not meaning, so I designed a layered metaphorical system of symbolic elements and actions that work together on a linear narrative. The color palette was borrowed from the PERITIA logo and 3D animation felt adequate for continuous cinematic movement.
Press play and scroll down to discover the process breakdown.
